Background

AES (Advanced Electrical Services), established since 1985, have built up quite a reputation for their expertise and innovation in the field of electrical contracting, with a large and varied client base.

The Problem

Being industry leaders, their already established logo, website and marketing material was a little dated and didn’t really reflect their expertise, professionalism and company ethos. They were looking to attract new contracts and increase their client base, so wanted a logo refresh, new branding and all new marketing strategy.

The Solution

Their logo was already widely recognisable, so we gave it a modern feel with a slight re-style. We designed and built a new website incorporating their new logo and a fresh contemporary look, which has been applied across all their marketing material. Part of their new marketing strategies is their newsletter ‘Wired’, which is designed, printed by the best printing services (look here to get the details) and mailed out to new and existing customers on a bi-monthly basis. Their new marketing campaign and strategies have seen their workload increase and their client base grow.

Don’t understatement the potential of your Logo

By designing a great logo and putting it on your website and other  materials, you can immediately convey that you mean business. Remember that almost 70% of companies say it is cheaper to retain a customer than to acquire a new one, the more you can do to build trust, the stronger your business will be.

Visit the website www.advancedelectrical.org.uk

Have a look at the work in our portfolio > Advanced Electrical Services

“It really has been a pleasure working with everyone at Wilson Design House and our relationship has grown from strength to strength. We honestly believe that as our business grows there will always be a place for them at our side”

Lee & Gill Johnson – Advanced Electrical Services

Technology these days is advancing at a supreme rate, we all remember the days when a keyboard was something we used to play music on and a web was something a spider spun. Here we’re looking at the history of the printing press…

1000’s Movable type presses using ceramics were first used in China.

1300’s The first Movable Metallic types were invented in Korea.

1400’s The first printing press was introduced to the West by Johannes Gutenberg. A goldsmith by profession, he used a hand mould to create metal movable type and the adaption of screw presses. Gutenberg was the first person to make durable type from an alloy.

1450’s The Gutenberg Bible was the first major book to be printed, marking the beginning of mass produced books in Europe.

By 1500 over 20 million volumes were produced. From one print shop in Maintz, Germany, printing had spread to around
270 cities accross Europe.

1470’s William Caxton is thought to be the first book retailer in England, setting up in 1746 and produced the first book written in English in 1473 in Bruges.

1500’s Over 3000 printers produced an estimated 150 to 200 million copies.

Late 1700’s A printing press made of cast iron was produced by Lord Stanhope. It had a larger print area and required less force, producing 480 pages per hour.

1810 The steam powered rotary press was Patented in by Friedrich Koenig.

1811 Koenig produced his press with engineer Andreas Friedrich Bauer and the first production trial took place.

1814 Koenig and Bauer sold two of their first models which were capable of 1100 impressions per hour to The Times in London.  This early model was developed to print both sides of paper at once, making newspapers available to the masses.

1843 A steam press was invented by Richard M. Hoe which was capable of printing millions of copies of pages in a single day.
The introduction of rolled paper increased the mass production of print allowing the presses to run at a much faster rate.

1875 The first rotary offset lithographic printing press was created and patented in England by Robert Barclay.

1930’s/40’s Presses had become much more efficient, with one particular press capable of up to 3000 impressions per hour. Letterpress printing was widely used until offset printing was introduced.

1950’s Offset printing became the most popular form of commercial printing.

1950’s to present. Since the 50’s there have been a number of advances in the offset method, including the introduction of the computer to plate system, which creates better quality print. Offset printing is still the most popular print method today for producing high volumes at low cost. Digital printing presses are also very popular today, according to experts at the DX Print Group. A more cost effective printing method when small volumes are required. From binding presentations and manuals that fit your needs to walking you through the many options you have for customization, Print On Collins in Melbourne CBD and their associates can do it all.

Background

We were approached by 315 Bar And Restaurant during their extensive kitchen renovation project such as adding new countertops and mosaic tiles. The chic, stylish restaurant based in the Yorkshire countryside just outside Huddersfield had their grand opening in 2011. They offer high-quality modern cuisine in a contemporary and stylish setting.

The Problem

The new 315 Bar And Restaurant needed branding that reflected their luxurious surroundings and high quality cuisine. They also needed to raise awareness and inform people of the opening of this new sophisticated eating spot.

The Solution

Liaising with their head chef Jason Neilson and interior designer Joan Webb of JW Interior Design, a new identity was created. The branding subtly incorporates aspects of the interior decor which is carried through their signage and table menu’s, which all work seamlessly with their surroundings.

An advertising and marketing campaign was created in the run up to their grand opening. This included VIP invitations and the event was attended by local press. The popular eatery has an enviable reputation both locally and further afield.

Other work has included the design and build of their website, promotional brochures, advertisements and professional photoshoots.

We have just launched their brand new website on 1st October 2015, take a look at www.315barandrestaurant.co.uk.

Have a look at the work in our portfolio > 315 Bar & Restaurant

Here’s what head chef Jason Neilson thinks of it:

“Excellent, modern very clear design, easy and simple to use and it’s not confusing at all”

Jason Neilson – 315 Bar And Restaurant

Social media is vast and today, there are so many platforms like Facebook, Instagram, Twitter and Youtube, which can be used by anyone in any way they like. While it is understood that if you generate content for youtube it’s a must to buy views, as gaining exposure as a new channel can at times get difficult but never the less the exposure the social media platforms provide if used in the right manner is enormous. The two giants which immediately spring to mind are Facebook and Twitter. Here Leanne give’s a little insight into Facebook and why she thinks it’s good to have a business profile…

One of the best things about having a Facebook Business Profile is that it’s free, simple to use and takes no time to set up. All you need is your logo for your profile picture, a picture for your cover photo, pop your contact info in and Hey Presto, you’re ready to start posting, liking, sharing and getting likes.

Facebook has over a billion users worldwide and is great because it can pretty much work for any business type. Apart from using www.spamzilla.io to get trusted backlinks for your business domains, Facebook has shown itself to be quite fruitful. It’s low maintenance, so you can post once a day, week or even once a month updating your fans with your latest news.

It’s a great tool for driving traffic to your website too, using link posts. Link posts can now feature full width images, making them stand out in the news feed. This can also get you ranked higher by Google, so what are you waiting for, get linking, liking and sharing 🙂 You can get free utm builder, if you do it the right way, every single action you take for your online marketing efforts can be quantified.

Most Liked Facebook Pages in the UK

1. Manchester United – 66 805 019 fans

2. Mr Bean – 63 005 935 fans

3. Adele – 61 651 995 fans

Come over and give our page a like: www.facebook.com/wilsondesignhouse

1. Toy’s R Us

It’s a magical place we’re on our way there… This soundtrack has been on our screens since the 80’s and we love the song as much today as we did back then.

2. Quality Street

The heart-warming Magic Moments advert where a little boy gives his favourite lollipop lady a box of chocolates making her day, aaahhh.

3. Yellow Pages

The little boy who is desperate to give his childhood sweetheart a kiss under the mistletoe, but he’s too short, so uses the Yellow Pages and just manages to reach for that mistletoe kiss, so sweet. This advert paved the way for short people everywhere to be asked ‘Need the Yellow Pages’. A great bit of advertising.

4. Sainsburys

Their 2014 ‘Christmas is for sharing’ advert was a real tear-jerker. Made in conjunction with the Royal British Legion, it focuses on a Christmas Day football match between British and German forces back in 1914.

Looking for the best presents? Check this website.