In the ever-changing landscape of fashion, few fabrics have maintained their appeal as consistently as linen. This year, linen shirts are surging in popularity, overshadowing their cotton counterparts. But what makes linen the fabric of choice for today’s style-savvy individuals? Let’s delve into the primary advantages of linen shirts, recent fashion trends, and cost comparisons that position linen as both the superior and more economical option.
Key Advantages of Linen Shirts Over Cotton Shirts

Superior Breathability and Comfort
Linen is celebrated for its exceptional breathability. Derived from flax plant fibers, linen naturally wicks moisture away from the skin, keeping you cool and dry even on the hottest days. This makes linen shirts perfect for summer, offering a quick-drying advantage that cotton simply can’t match.

Exceptional Durability and Longevity
Linen ranks among the world’s strongest natural fibers. When properly maintained, it can last for decades, becoming softer and more comfortable with each wash. Cotton, conversely, tends to wear out more quickly, especially with frequent washing and drying.

Environmental Friendliness
Linen production is generally more eco-friendly than cotton. Flax, the source of linen, requires fewer pesticides and less water than cotton does. In an era where sustainability is crucial, choosing linen supports eco-friendly practices.
Recent Fashion Trends Highlighting Linen Shirts

Revival of Natural Textiles
The fashion industry is witnessing a significant shift towards natural, sustainable materials. Designers are embracing fabrics like linen for their authenticity and connection to nature. This year, runways and fashion editorials are showcasing relaxed, stylish linen shirts in neutral and earthy tones.

Effortless Elegance
linen shirt epitomize the current trend of casual yet refined attire. Whether it’s a loose, button-down shirt for the beach or a tailored linen shirt for a smart-casual office look, linen’s natural texture and drape add sophistication to any outfit.

Versatility
Linen shirts are incredibly versatile. They can be paired with a blazer and chinos for a dressed-up look or with shorts and sandals for a laid-back vibe. This adaptability makes them a staple in any wardrobe, suitable for various occasions.
Cost Comparisons and Affordability Factors

Upfront Cost vs. Longevity
Although linen shirts may initially cost more than cotton shirts, their durability offers better long-term value. A well-made linen shirt can outlast several cotton shirts, making it a more economical choice over time.

Maintenance and Care
Linen requires less frequent washing due to its natural antibacterial properties and ability to stay fresh longer. This can lead to savings on water and detergent over time. Cotton shirts often need more maintenance, adding to their overall cost.

Market Dynamics
The rising popularity of linen has resulted in a more competitive market. With more brands offering linen options, prices have become more accessible, making high-quality linen shirts available at various price points.
Target Audience

Eco-Conscious Shoppers
Individuals who prioritize sustainability and reducing environmental impact will find linen shirts appealing due to their lower ecological footprint.

Trendsetters
Fashion enthusiasts who keep up with the latest trends and value the blend of comfort and style will be attracted to linen’s natural elegance and versatility.

Value-Conscious Consumers
Those seeking long-lasting wardrobe staples that offer great value for money will benefit from investing in linen shirts.

Technology these days is advancing at a supreme rate, we all remember the days when a keyboard was something we used to play music on and a web was something a spider spun. Here we’re looking at the history of the printing press…

1000’s Movable type presses using ceramics were first used in China.

1300’s The first Movable Metallic types were invented in Korea.

1400’s The first printing press was introduced to the West by Johannes Gutenberg. A goldsmith by profession, he used a hand mould to create metal movable type and the adaption of screw presses. Gutenberg was the first person to make durable type from an alloy.

1450’s The Gutenberg Bible was the first major book to be printed, marking the beginning of mass produced books in Europe.

By 1500 over 20 million volumes were produced. From one print shop in Maintz, Germany, printing had spread to around
270 cities accross Europe.

1470’s William Caxton is thought to be the first book retailer in England, setting up in 1746 and produced the first book written in English in 1473 in Bruges.

1500’s Over 3000 printers produced an estimated 150 to 200 million copies.

Late 1700’s A printing press made of cast iron was produced by Lord Stanhope. It had a larger print area and required less force, producing 480 pages per hour.

1810 The steam powered rotary press was Patented in by Friedrich Koenig.

1811 Koenig produced his press with engineer Andreas Friedrich Bauer and the first production trial took place.

1814 Koenig and Bauer sold two of their first models which were capable of 1100 impressions per hour to The Times in London.  This early model was developed to print both sides of paper at once, making newspapers available to the masses.

1843 A steam press was invented by Richard M. Hoe which was capable of printing millions of copies of pages in a single day.
The introduction of rolled paper increased the mass production of print allowing the presses to run at a much faster rate.

1875 The first rotary offset lithographic printing press was created and patented in England by Robert Barclay.

1930’s/40’s Presses had become much more efficient, with one particular press capable of up to 3000 impressions per hour. Letterpress printing was widely used until offset printing was introduced.

1950’s Offset printing became the most popular form of commercial printing.

1950’s to present. Since the 50’s there have been a number of advances in the offset method, including the introduction of the computer to plate system, which creates better quality print. Offset printing is still the most popular print method today for producing high volumes at low cost. Digital printing presses are also very popular today, according to experts at the DX Print Group. A more cost effective printing method when small volumes are required. From binding presentations and manuals that fit your needs to walking you through the many options you have for customization, Print On Collins in Melbourne CBD and their associates can do it all.

Background

We were approached by 315 Bar And Restaurant during their extensive kitchen renovation project such as adding new countertops and mosaic tiles. The chic, stylish restaurant based in the Yorkshire countryside just outside Huddersfield had their grand opening in 2011. They offer high-quality modern cuisine in a contemporary and stylish setting.

The Problem

The new 315 Bar And Restaurant needed branding that reflected their luxurious surroundings and high quality cuisine. They also needed to raise awareness and inform people of the opening of this new sophisticated eating spot.

The Solution

Liaising with their head chef Jason Neilson and interior designer Joan Webb of JW Interior Design, a new identity was created. The branding subtly incorporates aspects of the interior decor which is carried through their signage and table menu’s, which all work seamlessly with their surroundings.

An advertising and marketing campaign was created in the run up to their grand opening. This included VIP invitations and the event was attended by local press. The popular eatery has an enviable reputation both locally and further afield.

Other work has included the design and build of their website, promotional brochures, advertisements and professional photoshoots.

We have just launched their brand new website on 1st October 2015, take a look at www.315barandrestaurant.co.uk.

Have a look at the work in our portfolio > 315 Bar & Restaurant

Here’s what head chef Jason Neilson thinks of it:

“Excellent, modern very clear design, easy and simple to use and it’s not confusing at all”

Jason Neilson – 315 Bar And Restaurant

Social media is vast and today, there are so many platforms like Facebook, Instagram, Twitter and Youtube, which can be used by anyone in any way they like. While it is understood that if you generate content for youtube it’s a must to buy views, as gaining exposure as a new channel can at times get difficult but never the less the exposure the social media platforms provide if used in the right manner is enormous. The two giants which immediately spring to mind are Facebook and Twitter. Here Leanne give’s a little insight into Facebook and why she thinks it’s good to have a business profile…

One of the best things about having a Facebook Business Profile is that it’s free, simple to use and takes no time to set up. All you need is your logo for your profile picture, a picture for your cover photo, pop your contact info in and Hey Presto, you’re ready to start posting, liking, sharing and getting likes.

Facebook has over a billion users worldwide and is great because it can pretty much work for any business type. Apart from using www.spamzilla.io to get trusted backlinks for your business domains, Facebook has shown itself to be quite fruitful. It’s low maintenance, so you can post once a day, week or even once a month updating your fans with your latest news.

It’s a great tool for driving traffic to your website too, using link posts. Link posts can now feature full width images, making them stand out in the news feed. This can also get you ranked higher by Google, so what are you waiting for, get linking, liking and sharing 🙂 You can get free utm builder, if you do it the right way, every single action you take for your online marketing efforts can be quantified.

Most Liked Facebook Pages in the UK

1. Manchester United – 66 805 019 fans

2. Mr Bean – 63 005 935 fans

3. Adele – 61 651 995 fans

Come over and give our page a like: www.facebook.com/wilsondesignhouse

1. Toy’s R Us

It’s a magical place we’re on our way there… This soundtrack has been on our screens since the 80’s and we love the song as much today as we did back then.

2. Quality Street

The heart-warming Magic Moments advert where a little boy gives his favourite lollipop lady a box of chocolates making her day, aaahhh.

3. Yellow Pages

The little boy who is desperate to give his childhood sweetheart a kiss under the mistletoe, but he’s too short, so uses the Yellow Pages and just manages to reach for that mistletoe kiss, so sweet. This advert paved the way for short people everywhere to be asked ‘Need the Yellow Pages’. A great bit of advertising.

4. Sainsburys

Their 2014 ‘Christmas is for sharing’ advert was a real tear-jerker. Made in conjunction with the Royal British Legion, it focuses on a Christmas Day football match between British and German forces back in 1914.

Looking for the best presents? Check this website.