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Browsing all articles from March, 2017

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Fat Lad At The Back (FLAB) launch their 2017 catalogue showcasing their latest designs.

Having already designed a new range of cycle tops including FLAB’s aptly named ‘Na Then Flower’ and camo designs we were delighted to work on their new product brochure design.

In-keeping with their simple approach and established branding the solution was a clean, monochrome backdrop on which their colourful and creatively designed sportswear could really take the spotlight.

Discover more about this project www.wilsondesignhouse.com/our-work

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LD Environmental Solutions launch their new, more functional website.

Offering a multitude of environmental services to both domestic and commercial customers, their new website makes browsing through over 40 services a breeze.

Creating 5 main categories from which to navigate their new clean, contemporary website is more functional and user-friendly.

Creative design is often discounted because it is not defined correctly. Companies think that creative designing is simple about hiring a graphic designer. Companies tend to treat creative design as synonymous with visual design.

Creative design is not only about visual design but also functionality, review a strategy with a Sydney graphic design expert and find the best way to increase and boost your website. Visual design is an important element in creative design but is only one element. The creative design also depends on the effective use of words and representing action and motion.

Creative design tells a story.

Creative designs can exist in many forms. They can be ads, or videos, or contests, or apps, or e-commerce sites.

Getting the attention of visitors
The creative design gets the attention of your customers. It shows things in a brand new way.

Also, it helps customers understand what they need. Customers could discover how they can choose a better option to meet that need. Furthermore, interesting content creates customer motivation. The benefits of creative design are related to what makes it good in the eyes of customers.

Characteristics of good design are that it is:

Memorable
Clear
Credible
Relevant
Special and unique
That is hard to achieve – which is why the design is referred to as creative.

So the test of creative design is to ask if it is truly creative. Will customers notice it, and feel favorably inclined to take action because of it? If they will, the design will deliver tangible business benefits.

Different ideas
Sometimes being better means being different. This comes to the fore when it comes to web sites. In other words, creatives who want to stand out must focus less on doing it best, and more on doing it differently.

A creative idea can come from another idea and come up with something different and new. If you can learn to do this over and over, you will know how to create fresh, inspiring work of your own time. If you can do this and also make it look amazing, then you will succeed as a designer and creative.

Related: 6 Creative Management Strategies

What is Functional Design?
Functional Design is a used to simplify the design of hardware and software devices. A functional design assures that every part of a device works with the least effects on other parts. As a method, it’s used to look at any given system from a functional point of view, making it easier to modify, study or reuse.

Advantages of Functional Design
Considering product goals
One of the main characteristics of the functional design is to show the purpose of the product. For example, the goal of a screwdriver to drive screws. Although there are many innovations in screwdriver design, the purpose must be obvious. Screwdrivers can be with more ergonomic handles, ratchet-assemblies, magnetic tips and exchangeable heads. But in the end, they all must drive screws.

When it comes to websites, their goal is to give information or to sell. For instance, Amazon shows reviews, compares product prices, promote a brand and enable the purchase. But for the people who use it, the most important purpose is – to sell. On the other hand, the purpose of a blog is to provide interesting information.

Discover more about this project www.wilsondesignhouse.com/our-work

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We were delighted to have been chosen to work with Experia on their latest brochure ‘Sensory Facilites for football Clubs’.

Experia have been creating sensory environments for schools, hospitals and community centres for over a decade and are now offering their services to sports grounds across the country. Sensory rooms and equipment can be invaluable in helping to promote feelings of calm, as well as developing motor skills and providing great cause and effect learning.

The aim is to enable fans that have previously been unable to attend, to enjoy the experience of a live football match.

Discover more about this project www.wilsondesignhouse.com/our-work

 

 

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Hooray, spring has arrived in the Wilson Design Studio, marked by the arrival of AroundTown’s March/April edition.

Working with the Around Town team on their latest magazine really has put a spring in our step. As always it’s cram packed full of the latest local news and events in and around the towns of Rotherham and Barnsley.

With spring hot on the agenda and Easter not too far away the design focus is pretty and pastel.

keep an eye out for it, it really is a cracking read!

Discover more about this project www.wilsondesignhouse.com/our-work

 

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Earlier this month, Barnsley-based Land Solve, enjoyed the successful launch of their framework.  50 guests were in attendance, participating in a lively debate which created some great potential leads.

In the run up to the Framework’s launch we worked with Land Solve to design and develop a new website which contains key information about the framework and how to get involved.

The unique land delivery framework aims to help help public sector organisations and charities maximise the value of their surplus land by securing its development potential.

Discover more about this project www.wilsondesignhouse.com/our-work