The latest edition of Around Town Magazine hit the streets last week and has got us all feeling very festive indeed!

It’s a jam-packed bumper 100 page edition, full of all the seasons festivities along with the regular, health, beauty, fashion, food, drink and motoring. It’s the ultimate guide to what’s on and where to shop in Rotherham and Barnsley town centres this Christmas.

Working closely with the magazine owner and writer, we design the magazine on a bi-monthly basis, this latest edition really was a ball to work on and definitley got us into the festive spirit, maybe a little too early this year?… Fa, la, la, la, laa, la, la, la, laa

Discover more about this project www.wilsondesignhouse.com/our-work

In the ever-changing landscape of fashion, few fabrics have maintained their appeal as consistently as linen. This year, linen shirts are surging in popularity, overshadowing their cotton counterparts. But what makes linen the fabric of choice for today’s style-savvy individuals? Let’s delve into the primary advantages of linen shirts, recent fashion trends, and cost comparisons that position linen as both the superior and more economical option.
Key Advantages of Linen Shirts Over Cotton Shirts

Superior Breathability and Comfort
Linen is celebrated for its exceptional breathability. Derived from flax plant fibers, linen naturally wicks moisture away from the skin, keeping you cool and dry even on the hottest days. This makes linen shirts perfect for summer, offering a quick-drying advantage that cotton simply can’t match.

Exceptional Durability and Longevity
Linen ranks among the world’s strongest natural fibers. When properly maintained, it can last for decades, becoming softer and more comfortable with each wash. Cotton, conversely, tends to wear out more quickly, especially with frequent washing and drying.

Environmental Friendliness
Linen production is generally more eco-friendly than cotton. Flax, the source of linen, requires fewer pesticides and less water than cotton does. In an era where sustainability is crucial, choosing linen supports eco-friendly practices.
Recent Fashion Trends Highlighting Linen Shirts

Revival of Natural Textiles
The fashion industry is witnessing a significant shift towards natural, sustainable materials. Designers are embracing fabrics like linen for their authenticity and connection to nature. This year, runways and fashion editorials are showcasing relaxed, stylish linen shirts in neutral and earthy tones.

Effortless Elegance
linen shirt epitomize the current trend of casual yet refined attire. Whether it’s a loose, button-down shirt for the beach or a tailored linen shirt for a smart-casual office look, linen’s natural texture and drape add sophistication to any outfit.

Versatility
Linen shirts are incredibly versatile. They can be paired with a blazer and chinos for a dressed-up look or with shorts and sandals for a laid-back vibe. This adaptability makes them a staple in any wardrobe, suitable for various occasions.
Cost Comparisons and Affordability Factors

Upfront Cost vs. Longevity
Although linen shirts may initially cost more than cotton shirts, their durability offers better long-term value. A well-made linen shirt can outlast several cotton shirts, making it a more economical choice over time.

Maintenance and Care
Linen requires less frequent washing due to its natural antibacterial properties and ability to stay fresh longer. This can lead to savings on water and detergent over time. Cotton shirts often need more maintenance, adding to their overall cost.

Market Dynamics
The rising popularity of linen has resulted in a more competitive market. With more brands offering linen options, prices have become more accessible, making high-quality linen shirts available at various price points.
Target Audience

Eco-Conscious Shoppers
Individuals who prioritize sustainability and reducing environmental impact will find linen shirts appealing due to their lower ecological footprint.

Trendsetters
Fashion enthusiasts who keep up with the latest trends and value the blend of comfort and style will be attracted to linen’s natural elegance and versatility.

Value-Conscious Consumers
Those seeking long-lasting wardrobe staples that offer great value for money will benefit from investing in linen shirts.

Background

We were approached by 315 Bar And Restaurant during their extensive kitchen renovation project such as adding new countertops and mosaic tiles. The chic, stylish restaurant based in the Yorkshire countryside just outside Huddersfield had their grand opening in 2011. They offer high-quality modern cuisine in a contemporary and stylish setting.

The Problem

The new 315 Bar And Restaurant needed branding that reflected their luxurious surroundings and high quality cuisine. They also needed to raise awareness and inform people of the opening of this new sophisticated eating spot.

The Solution

Liaising with their head chef Jason Neilson and interior designer Joan Webb of JW Interior Design, a new identity was created. The branding subtly incorporates aspects of the interior decor which is carried through their signage and table menu’s, which all work seamlessly with their surroundings.

An advertising and marketing campaign was created in the run up to their grand opening. This included VIP invitations and the event was attended by local press. The popular eatery has an enviable reputation both locally and further afield.

Other work has included the design and build of their website, promotional brochures, advertisements and professional photoshoots.

We have just launched their brand new website on 1st October 2015, take a look at www.315barandrestaurant.co.uk.

Have a look at the work in our portfolio > 315 Bar & Restaurant

Here’s what head chef Jason Neilson thinks of it:

“Excellent, modern very clear design, easy and simple to use and it’s not confusing at all”

Jason Neilson – 315 Bar And Restaurant