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Browsing all articles from December, 2015

Social media is vast and today, there are so many platforms like Facebook, Instagram, Twitter and Youtube, which can be used by anyone in any way they like. While it is understood that if you generate content for youtube it’s a must to buy views, as gaining exposure as a new channel can at times get difficult but never the less the exposure the social media platforms provide if used in the right manner is enormous. The two giants which immediately spring to mind are Facebook and Twitter. Here Leanne give’s a little insight into Facebook and why she thinks it’s good to have a business profile…

One of the best things about having a Facebook Business Profile is that it’s free, simple to use and takes no time to set up. All you need is your logo for your profile picture, a picture for your cover photo, pop your contact info in and Hey Presto, you’re ready to start posting, liking, sharing and getting likes.

Facebook has over a billion users world wide and is great because it can pretty much work for any business type. It’s low maintenance, so you can post once a day, week or even once a month updating your fans with your latest news.

It’s a great tool for driving traffic to your website too, using link posts. Link posts can now feature full width images, making them stand out in the news feed. This can also get you ranked higher by Google, so what are you waiting for, get linking, liking and sharing 🙂 You can get free utm builder, if you do it the right way, every single action you take for your online marketing efforts can be quantified.

Most Liked Facebook Pages in the UK

1. Manchester United – 66 805 019 fans

2. Mr Bean – 63 005 935 fans

3. Adele – 61 651 995 fans

Come over and give our page a like: www.facebook.com/wilsondesignhouse

Merry Christmas

We would like to wish all our clients, old a new a Very Merry Christmas and a Fabulous New Year.

We will be closing for Christmas at lunch on Wednesday 23rd December and will be re-opening on Monday 4th January at 9am.

If you need to contact us over the festive period, please email heather@wilsondesignhouse.com and we will do our best to help where possible.

We hope you all have a great time, and we hope to see you in the New Year 🙂

Ok, so we’re not rocket scientists, but we do know a thing or two about design and marketing and would love to help you with any questions… ask about java (and I don’t mean coffee), colours, print, or if you’re stuck on a marketing project ask us about that.

Q: What is a Pantone colour and do I need one for my logo?

We often use the Pantone Formula Guide when producing company branding and stationery. The Pantone Formula Guide is a book of 1,677 colour swatches in fan format. This allows us to ensure precise colour reproduction when producing printed material.

We would recommend choosing branding colours from the PMS (Pantone Matching System), to ensure your branding is consistent from your logo to printed stationery, signage and more.

That said, you don’t need to use the Pantone colours as the majority of print (brochures, business cards etc) is produced using the CMYK process. A method of printing using four inks – cyan, magenta, yellow and black, so you could choose to use a CMYK colour breakdown instead.

Q: What is the file size limit on sending emails?

Some services set their limit at 25MB however a file of this size will be difficult to send, or may not even send at all. Also remember that encoding can add megabytes to the actual email size. Generally a file of approximately 10MB is a safe size to send, if sending files over 10MB try using www.wetransfer.com

We Transfer is a free facility that allows you to send up to 2 gigabytes.

Q: I am taking my own product photo’s but when I print them they don’t look great, what settings should I use?

Good question, when taking photo’s to use for printing or promoting your business it is always best to use your camera on the highest setting.

Remember, you can always make a photo smaller, but you can’t make them bigger without decreasing the quality. We always ask for 300 dots per inch (dpi) or pixels per inch (ppi) which is print quality. Always make sure your printer is also set to print on the highest quality setting.

If using your photo’s on social media and on your website your images would need to be 72 dpi/ppi which is low quality making your file and page upload much faster, 72dpi is also known as screen resolution. Your photo size can be decreased in most photo software packages.

Don’t forget…

You can always make larger photo’s smaller, but you can’t make smaller photo’s larger without decreasing the quality.

Q: Is there a way that I can post links to my website on Twitter without using all the characters?

There is a way to get round the 140 character limit on twitter when pasting in long URL’s (website links, or to be precise Unique Reference Locator’s). Simply make your link shorter using www.tiny.cc which also leaves you enough characters for what you want to say.

Simply paste your long URL in and it converts it for you. You can also make it a custom URL as we have.
So from: http://www.wilsondesignhouse.com/about-us
To this: http://tiny.cc/aboutus

A Tiny URL is also perfect for shortening Facebook links, YouTube addresses, Ebay auction pages, sharing Amazon pages and posting on blogs etc.

santa

1. Toy’s R Us

It’s a magical place we’re on our way there… This soundtrack has been on our screens since the 80’s and we love the song as much today as we did back then.

2. Quality Street

The heart-warming Magic Moments advert where a little boy gives his favourite lollipop lady a box of chocolates making her day, aaahhh.

3. Yellow Pages

The little boy who is desperate to give his childhood sweetheart a kiss under the mistletoe, but he’s too short, so uses the Yellow Pages and just manages to reach for that mistletoe kiss, so sweet. This advert paved the way for short people everywhere to be asked ‘Need the Yellow Pages’. A great bit of advertising.

4. Sainsburys

Their 2014 ‘Christmas is for sharing’ advert was a real tear-jerker. Made in conjunction with the Royal British Legion, it focuses on a Christmas Day football match between British and German forces back in 1914.

Looking for the best presents? Check this website.

Coca-Cola Lorry

‘Tis the season and one brand that screams festivity is of course Coca-Cola. For many of us the famous Coca-Cola Trucks signify the start of Christmas, but Coca-Cola’s Christmas advertising journey began way back in the 1920’s. Coca-Cola, in fact gave us the Santa Claus that we all know and love today.

The Coca-Cola story began in 1896 when pharmacist John Pemberton first made up the mixture at Jacobs Pharmacy. The name Coca-Cola was written down by his bookkeeper Frank M Robinson, it was then that one of the worlds most recognisable trademarks was born. Here we look at Coca-Cola’s Christmas advertising journey and how it began…

Coca-Cola Santa

Santa has been appearing in Coca-Cola adverts in magazines since the 1920’s, it wasn’t until 1931 when illustrator Haddon Sundblom was commissioned to create an illustration of Santa, that the jolly, red-suited, white-bearded Santa Clause was born. Sundblom took inspiration from Clement Clark Moore’s poem “A Visit From St. Nicholas” (“’Twas the Night Before Christmas”), and it’s this image of Santa that we have all come to know and love today.

Sandblom created his final version of Santa in 1964 and since then, the Coca- Cola Santa image has been based on these original illustrations.

It’s often said that Santa wears a red coat because of Coca-Cola, but he had appeared in red, amongst other colours before Coca-Cola’s Santa illustrations were created.

The Coca-Cola Santa first appeared animated in 2001 in a TV advert and was based on Sandblom’s illustration.

Holidays are coming

It was in 1995 that the famous Coca-Cola trucks, first made their journey onto our TV screens. The iconic illuminated trucks appeared decorated with the image of Santa Claus on the side, driving in convoy through the snow. The theme song ‘Holidays Are Coming’ has also featured in their adverts since the 1990’s. For many of us the arrival of the Coca-Cola trucks signifies the start of Christmas. As well as appearing on our TV screens, the Coca-Cola trucks appear at 46 locations around the UK. The trucks annual Christmas tour is now underway and at each stop friends and family can have their photo’s taken with the trucks. Last year 50,000 official photo’s were taken with the truck.

Coca-Cola Facts

  • The Coca-Cola bottle is 100 years old
  • In the first year, just nine glasses of Coca-Cola were sold a day
  • Coca-Cola was first sold for 5 cents per glass
  • There are 1.9 billion servings of Coca-Cola Company products sold every day