Having been producing the Promotional Union’s printed product catalogue for almost ten years, we have now taken it online, replacing their exiting site with a fresh-new look.

The bright, clean, user-friendly design has been developed to fit in with the style of their existing printed catalogues style, Figma Files can provide you more than 1500+ website and graphic design templates for use !

Being a Content Managed System, it is simple and easy to populate, update and alter the content as required, so it’s always up-to-date information which is being viewed by the end-user.

Featuring thousands of promotional products, the website is broken down into ten main categories, each of which features relevant sub-categories, making finding the product you’re looking for a breeze.

Take a look at the website at abcpromotionalgifts.products-catalogue.co.uk

The latest edition of Around Town Magazine hit the streets last week and has got us all feeling very festive indeed!

It’s a jam-packed bumper 100 page edition, full of all the seasons festivities along with the regular, health, beauty, fashion, food, drink and motoring. It’s the ultimate guide to what’s on and where to shop in Rotherham and Barnsley town centres this Christmas.

Working closely with the magazine owner and writer, we design the magazine on a bi-monthly basis, this latest edition really was a ball to work on and definitley got us into the festive spirit, maybe a little too early this year?… Fa, la, la, la, laa, la, la, la, laa

Discover more about this project www.wilsondesignhouse.com/our-work

Sash UK, who operate one of the largest and most advanced windows and doors manufacturing facilities in the UK launch their new Composite Door Range with a brochure re-fresh.

Featuring hundred’s of door options, from colour, finish, handle type, letterbox style, glazing design, the new brochure showcases the quality of their products and the vast choice available with a clean, crisp, modern design.

Discover more about this project www.wilsondesignhouse.com/our-work

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This is what John Wanamaker, one of the largest retail merchants in America in the late 1800’s once said…

I quoted this to my team when we were having a meeting on how to promote an upcoming exhibition for a client.

You see, we use a lot of different media to promote this event. And we test all these media – vigorously.

We asked every visitor when they come to the exhibition how they heard about it.

When a visitor downloads a ticket, they have to tell us how they got there.

We study our analytics, we can see which links are working and those that aren’t.

We use different direct dial numbers that are exclusive to specific ads.

We use different web links for specific promotions… The list goes on…

And after we’ve done all this – at best, like Mr Wanamaker – I know we’re still only 50% right. Should I be happy with 50%? Dam right I am.

Earlier this year we promoted a different exhibition and we added radio to our marketing mix – the results were there to see. Home run.

So now because of this “new media success” we are adding radio to promote this exhibition, but we haven’t taken anything else out – just trimmed here and there. Always testing, monitoring and tweaking.

Whenever developers change or modify their software, even a small tweak can have unexpected consequences. Automated regression testing is testing existing software applications to make sure that a change or addition hasn’t broken any existing functionality.

Are you doing the same with your marketing? Or do you just leave it to chance?
Times have changed, research into your business or your product can now be done, on the smart phone, anywhere. Buying decisions are now made long before a phone call to you is made or a visit to your store is done.

And whilst when asked, most customers will say to you “I found you on Google”
Remember this – unless you appear on page one of Google for the product you sell, or you are running a pay per click campaign, or there is another direct link to your site that you can measure and is directly accountable – something else got them there.

This is why perhaps that most traditional medias are often bypassed in favour of online medias and I can see why, online marketing allows you to monitor every single click, every like, every visit, there is a reason why people look for the best Los Angeles Facebook Ads Company. You can get a much more accurate feedback from online marketing and because you only “pay per click” and likes are “free” you may feel as though none of your marketing is being wasted.

If only that were true. Google Adwords has made it very easy for you to get visitors to your website, but at a cost and that cost is rising and if you want a good ROI (Return on Investment) you must constantly split test your account, research and fine tune. Do it well, build a good lead generator on your site, create a good follow up sequence and you can build a system using Adwords that will constantly bring you a stream of new customers on auto pilot. Also make complete utilization of backlinking services, and Facebook advertising because that is how customers find you half the time. You’ll know your numbers, you’ll know your conversion rate, but you’ll never be 50% right. You should also try to connect your Google My Business accounts and manage GMB properties from one dashboard as suggected at www.localviking.com/schedule-google-posts.

No I’m afraid, getting your marketing right 100% of the time is something that people like me and you will strive to attain 100 years from now. But if you know, really know your market, develop a strong message, test different media and develop a system for converting enquiries into customers you’ll know your numbers, you’ll know your cost to acquire a customer (and there is always a cost). Then you’ll have a starting point on which to improve on. And if you’re looking to take your existing eCommerce business to the next level, you can read eCom babes reviews here.