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315 Bar & RestaurantBackground

We were approached by 315 Bar And Restaurant during their extensive renovation project. The chic, stylish restaurant based in the Yorkshire countryside just outside Huddersfield had their grand opening in 2011. They offer high-quality modern cuisine in a contemporary and stylish setting.

The Problem

The new 315 Bar And Restaurant needed branding that reflected their luxurious surroundings and high quality cuisine. They also needed to raise awareness and inform people of the opening of this new sophisticated eating spot.315 Bar & Restaurant

The Solution

Liaising with their head chef Jason Neilson and interior designer Joan Webb of JW Interior Design, a new identity was created. The branding subtly incorporates aspects of the interior decor which is carried through their signage and table menu’s, which all work seamlessly with their surroundings.

An advertising and marketing campaign was created in the run up to their grand opening. This included VIP invitations and the event was attended by local press. The popular eatery has an enviable reputation both locally and further afield.

Other work has included the design and build of their website, promotional brochures, advertisements and professional photoshoots.315 Bar & Restaurant

We have just launched their brand new website on 1st October 2015, take a look at www.315barandrestaurant.co.uk.

Have a look at the work in our portfolio > 315 Bar & Restaurant

Here’s what head chef Jason Neilson thinks of it:

“Excellent, modern very clear design, easy and simple to use and it’s not confusing at all”

Jason Neilson – 315 Bar And Restaurant

Social media is vast and today, there are so many platforms like Facebook, Instagram, Twitter and Youtube, which can be used by anyone in any way they like. While it is understood that if you generate content for youtube it’s a must to buy views, as gaining exposure as a new channel can at times get difficult but never the less the exposure the social media platforms provide if used in the right manner is enormous. The two giants which immediately spring to mind are Facebook and Twitter. Here Leanne give’s a little insight into Facebook and why she thinks it’s good to have a business profile…

One of the best things about having a Facebook Business Profile is that it’s free, simple to use and takes no time to set up. All you need is your logo for your profile picture, a picture for your cover photo, pop your contact info in and Hey Presto, you’re ready to start posting, liking, sharing and getting likes.

Facebook has over a billion users world wide and is great because it can pretty much work for any business type. It’s low maintenance, so you can post once a day, week or even once a month updating your fans with your latest news.

It’s a great tool for driving traffic to your website too, using link posts. Link posts can now feature full width images, making them stand out in the news feed. This can also get you ranked higher by Google, so what are you waiting for, get linking, liking and sharing 🙂

Most Liked Facebook Pages in the UK

1. Manchester United – 66 805 019 fans

2. Mr Bean – 63 005 935 fans

3. Adele – 61 651 995 fans

Come over and give our page a like: www.facebook.com/wilsondesignhouse

Merry Christmas

We would like to wish all our clients, old a new a Very Merry Christmas and a Fabulous New Year.

We will be closing for Christmas at lunch on Wednesday 23rd December and will be re-opening on Monday 4th January at 9am.

If you need to contact us over the festive period, please email heather@wilsondesignhouse.com and we will do our best to help where possible.

We hope you all have a great time, and we hope to see you in the New Year 🙂

Ok, so we’re not rocket scientists, but we do know a thing or two about design and marketing and would love to help you with any questions… ask about java (and I don’t mean coffee), colours, print, or if you’re stuck on a marketing project ask us about that.

Q: What is a Pantone colour and do I need one for my logo?

We often use the Pantone Formula Guide when producing company branding and stationery. The Pantone Formula Guide is a book of 1,677 colour swatches in fan format. This allows us to ensure precise colour reproduction when producing printed material.

We would recommend choosing branding colours from the PMS (Pantone Matching System), to ensure your branding is consistent from your logo to printed stationery, signage and more.

That said, you don’t need to use the Pantone colours as the majority of print (brochures, business cards etc) is produced using the CMYK process. A method of printing using four inks – cyan, magenta, yellow and black, so you could choose to use a CMYK colour breakdown instead.

Q: What is the file size limit on sending emails?

Some services set their limit at 25MB however a file of this size will be difficult to send, or may not even send at all. Also remember that encoding can add megabytes to the actual email size. Generally a file of approximately 10MB is a safe size to send, if sending files over 10MB try using www.wetransfer.com

We Transfer is a free facility that allows you to send up to 2 gigabytes.

Q: I am taking my own product photo’s but when I print them they don’t look great, what settings should I use?

Good question, when taking photo’s to use for printing or promoting your business it is always best to use your camera on the highest setting.

Remember, you can always make a photo smaller, but you can’t make them bigger without decreasing the quality. We always ask for 300 dots per inch (dpi) or pixels per inch (ppi) which is print quality. Always make sure your printer is also set to print on the highest quality setting.

If using your photo’s on social media and on your website your images would need to be 72 dpi/ppi which is low quality making your file and page upload much faster, 72dpi is also known as screen resolution. Your photo size can be decreased in most photo software packages.

Don’t forget…

You can always make larger photo’s smaller, but you can’t make smaller photo’s larger without decreasing the quality.

Q: Is there a way that I can post links to my website on Twitter without using all the characters?

There is a way to get round the 140 character limit on twitter when pasting in long URL’s (website links, or to be precise Unique Reference Locator’s). Simply make your link shorter using www.tiny.cc which also leaves you enough characters for what you want to say.

Simply paste your long URL in and it converts it for you. You can also make it a custom URL as we have.
So from: http://www.wilsondesignhouse.com/about-us
To this: http://tiny.cc/aboutus

A Tiny URL is also perfect for shortening Facebook links, YouTube addresses, Ebay auction pages, sharing Amazon pages and posting on blogs etc.

santa

1. Toy’s R Us

It’s a magical place we’re on our way there… This soundtrack has been on our screens since the 80’s and we love the song as much today as we did back then.

2. Quality Street

The heart-warming Magic Moments advert where a little boy gives his favourite lollipop lady a box of chocolates making her day, aaahhh.

3. Yellow Pages

The little boy who is desperate to give his childhood sweetheart a kiss under the mistletoe, but he’s too short, so uses the Yellow Pages and just manages to reach for that mistletoe kiss, so sweet. This advert paved the way for short people everywhere to be asked ‘Need the Yellow Pages’. A great bit of advertising.

4. Sainsburys

Their 2014 ‘Christmas is for sharing’ advert was a real tear-jerker. Made in conjunction with the Royal British Legion, it focuses on a Christmas Day football match between British and German forces back in 1914.

Looking for the best presents? Check this website.