Attention Business owners looking to end the constant struggle
to find new customers.
How would you like to sit down with me and my Pro-team and overcome any obstacle that’s been freezing, holding back, and frustrating you with your marketing.
Dear Business Professional
Are you are a little bit fed up with putting adverts in magazines and newspapers, only to find the phone never rings?
Have a beautifully designed website, but hardly anyone visits it and nobody fills in your contact form, except SEO companies promising the earth?
Are all your brochures, leaflets and sales letters still under a desk, because no one really did anything with them and now they’re hopelessly out of date.
Is disappointing advertising become so regular you've just come to accept it?
If you’re starting to get bit cynical about the whole dam thing, then this will probably be the most exciting thing you’ll ever read.
Here’s the Real Reason almost all marketing doesn’t work
Most business people understand that there are 3 key elements to your marketing
Message – Market – Media.
But what almost everyone fails to grasp is that the message must come first, followed by the market and then the media.
Yet almost everyone just skips straight to the media (including most industry professional’s
The conversation goes something like this “we need some customers, so let’s put an advert in a magazine…or get some brochures printed… maybe we need a new website…maybe we should get some leaflets printed.
Sound familiar, well this is all media – this is what we use to deliver our message to a specific market.
Why do so many businesses jump right to the "Media" part?
Well, the main reason is that they get "sold" on the media. Ad agencies and media
buyers are only concerned with selling you media that is profitable for them to sell.
The message (and your results) are of little, if any, concern to them.
So they design you your brochure, leaflet, website etc… with the same "me too" messages which then fails miserably because it doesn't stand out and it's not targeted at the right market.
Simple Truth.
If you say the same thing as everyone else, guess what you're really saying?
Absolutely Nothing.
And if you’re not laser targeting all your marketing efforts to your exact match customer then the fact is over 99% of all your advertising is being wasted.
It’s no wonder, you’re feeling frustrated.
It’s time to reset your sights and change the way you market your business.
If I could explain everything you need to do right here in this letter I would, but the information would have to be generic and that rarely evokes real change.
No, the real changes in your business will come when you sit down with someone who really wants to get to the core of your marketing problems.
Uncovering the parts of your business long forgotten, the parts that make you unique.
Here’s why - the problem is you are too close to your business, you know your industry and your products inside out and you think that your customer does too.
We all do it, we presume that our customers share the same in depth of knowledge about our products or service as we do and it’s pointless telling him about this or that thing because, well, everyone knows about that.
The fact is - your customer doesn’t know everything about you!
And I can prove it try this little test!
The next time you’re speaking to one of your customers, ask her to tell you about the other products or services you offer...
...And when she misses something out (which she will) ask her if she knew you offered those product/service...
Honestly its eye opening stuff.
So here’s what I would like to offer you:
Come to my office, where me and my team will sit down with you and overcome any obstacle that’s been freezing, holding back, and frustrating you with your marketing.
We’re going to fix it, change it around, look at your marketing plan and sales funnel, and at the end of the session you’ll be able to roll out a glistening new, brushed up, totally brainstormed, kick-ass sales machine.
And that’s only for starters …
Once we’ve identified some key areas in your marketing that need fixing, my team are going to work on that one thing and give you the solution…for free.
You’ll get the, artwork, instruction, solution etc…sent over to you a day or so after our consultation so you can put it to work on your business immediately.
This will be sent to you copyright free so you can use it without worry.
You won’t be charged for it. It’s yours to keep forever. Without obligation.
Plus you’ll have your notes from our meeting to take away and implement.
Why is all this Free?
We want to prove to you that, with the right advice, the right team and the right marketing that your business can do extraordinary things.
That is why we don’t want you to risk a penny.
If what we do, doesn’t change the way you approach your marketing, if the solution we provide doesn’t come up with the goods,
Then you’ve risked nothing.
But, we are not taking chances. We’re not using the latest shiny object marketing gimmicks or fads; we’re using tried and tested fundamental marketing strategies.
We’re not guessing here, we know what works and what doesn’t.
When you take away these action points that were going to give you and put them to work in your business…
You’ll see the real results for yourself.
We’re putting our money where our mouth is.
This session is conducted by me and my pro team it will be fast paced and zero nonsense. We are going to spend some serious time on your business.
And one more thing…
This will not be in any shape or form a thinly disguised sales presentation. It will consist of the best intelligence and information me and my team can provide to help your business within the time allocated.
Remember there is no charge for this service, but please be advised that the time assigned for each stage of the session will be limited.
What to do next
Call Leanne on 01226 771000
to book your Free session
or you can email Leanne@wilsondesignhouse.com
This session will typically take place within 1 – 2 weeks of your call.
She will advise you regarding available time slots. She will also provide you with a pre- consultation questionnaire that will prepare both of us for you to get the absolute maximum value in the shortest amount of time.
I look forward to our meeting and wish you every success
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