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client: Fitrite

media: Brochures, Leaflets, Marketing, Websites

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Fitrite specialise in low maintenance PVC decking and fencing, delivering the very best products, solutions and designs for the home improvement, commercial and holiday home sectors.

We were approached to handle all their Marketing and Design requirements including brochure design, website design and any other promotional literature required

We took a slightly different approach with their latest brochure range, as the product boasts numerous high-specification features, but we wanted the brochure to feel less technical to it’s predecessor.

The solution was to combine the technical information with a lifestyle feel. To acheive this, we organised and art-directed both location and studio photography shoots. The new photography was combined with the techinical information presented in a clean, minimal design.

To further promote the products natural look and feel the brochure was printed on superior quality, recycled stock with a textured feel.