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Fat Lad At The Back

client: Fat Lad At The Back

media: Brochure design, clothing design

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Wilson Design’s Creative Director, Heather’s new found love for cycling has led to us designing a range of cycle tops and new brochure for Fat Lad At The Back (FLAB). This was an exciting project and we couldn’t wait to get our teeth stuck in.

FLAB are an established niche sports brand who specialise in high quality cycle gear for all shapes and sizes, lads and lasses, skinny and fat, beginners and pro’s.

Working closely with FLAB we have designed a range of flattering styles to sit among their already impressive portfolio. Our favourites are the aptly named lasses ’Na then flower’ and men’s camo design.

It was then on to their full product brochure design, in-keeping with their simple approach and established branding the solution was a clean, monochrome backdrop on which their colourful and creatively designed sportswear could really take the spotlight.