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Brailsford's Marketing Success!
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When we were contacted by Andy at Brailsford the job seemed simple enough.
"We need a new website, the one we have is out of date and it doesn't really show what we do", Andy told us.
The first thing I needed to establish was what Andy wanted the website to do.
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It was pretty obvious that customers usually had a particular job in mind when they contacted Brailsford Bros. This was usually followed by "have you done anything like this before".
The site could be used as a reference for interested customers to show previous jobs completed and consolidate the sale.
This meant the site had to show the enormous variety of work the company can do.
I suggested to Andy that the site could also be used attract cold customers by using a variety of Marketing methods to bring prospective customers to the site.
Both methods are proving to be very successful and have already secured some large contracts in the area.
The site has enabled the company to show specific jobs that relate to enquiries far more easily than ever before.
We worked very closely with Brailsford Bros and are involved in all the companies marketing, this involves:
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Google Adwords
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Using his existing customer database
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Offline Advertising
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Building a prospective customer database
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Here is the testimonial Andy sent to me:
"In passing conversation I asked Richard what he did for a living, he said web design and marketing. At the time our existing website although alright when we first set it up was now looking out of date. I asked Richard to have a look at it and he agreed with my thoughts. When we met again he put forward his ideas on what we should do regarding a new website and how to remarket the company. We have now got an excellent website and Richard has also introduced some new marketing strategies. Nothing has been too much trouble for Richard or his very helpful staff who are always very polite when trying to help with any problems we have. I feel we have got an excellent back up service to assist in the day to day marketing of our company. I would be happy to recommend Richard and Wilson Design House to anybody."
Andy Royds - Director, Brailsford Brothers Barnsley Ltd
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Fergusson Coal's Hot Internet Profits
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Fergusson Coal sell pre packed coal across the UK and Europe. Much of the business is done through internet sales. After a conversation with their Head of Distribution Jim Hughes we took over Fergusson Google Adwords account around summer 2008.
Jim told us “I don't expect it to do much it's quiet until November”.
OK lets see what we can do.
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I had done some research before on the account and there seemed to be plenty of interest in coal products even throughout the summer.
“Adwords can take a little time to fine tune your ads to get the right kind of buying traffic to your site.” I explained this to Jim.
I received a call from Jim in September 2008 enquiring about his Adwords account.
It went something like this:
"How much are we spending on Google Adwords Richard?."
"£500 per month" I replied "as we agreed. Why is there a problem Jim? I did explain It does take a few weeks to see some good results."
"Oh no problem quite the contrary. We've sold 20 tons of coal this month from the site."
"That sounds like quite a lot but how does that compare to last September?” I enquired.
"Well that’s the thing you see we’ve never sold any coal in September from the site before."
Fergussons Adword account has now gone from strength to strength and has increased sales dramatically.
Fergussons are getting a 600% return on their Google Adwords Investment.
Google Adwords is a great way of bringing new business into your company but please be warned it can also be a great way of maxing out your Credit Card.
If you are thinking about trying Google Adwords please get some education on it first before you do. Or you can contact me and I will send you my cheat sheet Free as a PDF this will get you going in the right direction and avoid some of the early mistakes people make.
In addition to that if you would like me to build and develop your adword account for you please let me know contact me – richard@wilsondesignhouse.com
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4 Questions to ask yourself if you're
serious about your business
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The most valuable asset your company owns is your existing customer list. These are your customers who have already shown you that they are interested in what you sell or provide, they like it and they trust you enough to buy it from you.
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But ask yourself these 4 simple questions;
Do your customers know about ALL your products or services?
This is a surprising one but you will be amazed. The majority of your customers will not know your entire product range and even your most loyal customer will be buying something from one of your competitors just because they didn't know you sold or supplied it.
Do you ask your customers if there was something else you could offer them?
This is the up sell we’ve all experienced it every time you go for a MacDonald’s and you get asked to go large. Or you see an offer to buy a 601 piece screwdriver set at your local petrol station with every tank of fuel. What could you offer that would benefit your customers initial purchase?
Do you contact all your customers more than once a year?
A Christmas card once a year does not cut it. Just sending your customers an email, a postcard or a letter once a month will dramatically improve your sales. This isn't hard sell just asking how they are doing or telling them how you are doing will improve your relationship and keep you in their buying eye.
Do you collect your customers contact information?
Now this is an easy one if you invoice your customers. But if your customers walk through the door, buy and then leave you need to be a bit creative.
Create a members club where you offer a discount for members, or give them a voucher if they sign up for their next purchase.
Remember their contact information is invaluable and gives you a customer for life.
Just answering yes to even one of these questions puts you above average.
This is not sophisticated, slick marketing. And you don’t need a marketing degree to apply this to your business.
But believe me this is marketing 101, this is at the roots of all good marketing and if you apply it, it will change your business forever.
If you have any questions regarding your marketing worries e mail me at richard@wilsondesignhouse.com
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Lead Generating Advertising
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If we agree that our most valuable asset is our existing customers, then it's fair to say that our next most valuable asset is our potential customers. The ones that put their hand up and shown an interest in your business. Yet these are the ones that more than 95% of businesses simply let slip straight through the net. You have two scenarios here – You decide which you are doing and which you think you should be doing.
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Scenario One
Customers come into your store or they call you on the phone, they browse around or they ask you some questions about your product or your service and then they leave or hang up. And you do nothing you simply let them go.
Now we know these people are our ideal potential customers, they have seen some of your advertising or someone has told them about your business, and they are interested enough to either enter your store or contact your business.
Remember Each & Everyone of these potential customers has cost you money to bring to your business.
So it’s fair to say that it would be a massive benefit if we could contact these people again.
Why? Well maybe they didn't see what they wanted on this visit because it was out of stock but next month you have the whole new range of stock that you could let them know about.
Or the piece of machinery your business will be installing in a fortnight will cut production time down by half and save your customers a fortune.
Or the new legislation that will be introduced next year that will affect your customers
Business.
Do you get the idea?
So here’s Scenario Two
Customers contact you or walk into your store, they have a look around or ask you some questions, but before they leave or hang up, you ask for their contact details.
Now I'm not talking about harassing everyone who walks into your store or calls you up and just asking them for their contact details.
NO - There has to be a real reason, a real benefit for these people to willingly give you their details.
Here are just a few ideas you could try:
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Competitions / prize draw
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An invitation to a special VIP opening evening
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Future offers
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A catalogue or seasonal brochure that you mail out
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A free report on X
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Vouchers
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A discount club
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A Free gift
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It is worth noting that not everyone will give you their details and that's ok. But everyone that does is 100% more than if you didn't ask and is a sure fire way of turning a browsing prospect into a buying customer.
Once you have this information you can then use it to continue and build a relationship with them long after they have left your store or put the phone down.
This is about being pro active with your customers rather than leaving it to chance.
Continuously building your potential customer database will have dramatic affects on your business and will change your whole approach on how you advertise.
Your advertisements will now become lead generating adverts and will turn non-profit advertising into very profitable advertising.
If you would like to know more about lead generating advertising or any other marketing problems you may have please feel free to contact me on
01226 771000
Or email me at richard@wilsondesignhouse.com
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| Free Advice... |
| Download Your 101 Advertising Tips |
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Marketing Your Business
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Marketing in its simplest form is basically telling people about what you sell, whether that's working the price of a pound of apples from your market stall, printing your sales message in 100ft letters down the side of a building or sending an email message to 10 million people. It's all the same, these are just methods in which we get our message across, Tools of the trade. Marketing is the concept behind it all.
Every business, and I mean every business, does some form of marketing. The trick is knowing which methods work and which don't.
This section of the site is dedicated to just that. There are some small case studies of our clients and helpful hints and tips for your business.
If you have a Marketing problem you would like some help with please email me, This service is free and no-one will call you unless you ask.
For more information email richard@wilsondesignhouse.com
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| Free Marketing Reports |
How would you like Free Marketing advice that you can use in your business delivered to your Inbox every Month.
Simply fill in your first name and email and your first Free report will be delivered to your inbox.
"5 Strategies to
Increase Your Profits"
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Don’t worry we wont bother you or call you and you can stop receiving our Free reports whenever you wish.
Why not, you have nothing to lose! |
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Get in touch...
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| By telephone: |
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01226 77 1000
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| By email: |
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| ...give us a try! |
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