Hi everyone, we are pleased to announce that we have now moved as from Monday 15th June 2015 to our new offices in the center of Barnsley. Below is our new address:

The Coach House, 51 Sackville Street, Barnsley, South Yorkshire S70 2BZ

Our telephone number is still the same: 01226 77 1000.

If you need directions or a map to follow to find our new offices, click the link below to open up Google Maps: CLICK HERE

If you fancy visiting us, our doors are always open… well 9-5 Monday to Friday anyway 😀

Check out our fresh out of the box, shiny and sparkly, brand new website which we have just launched today!!! Did I mention it is OUR NEW website 🙂

Click here: wilsondesignhouse.com

It just goes to show, a little colour here and there certainly brightens things up! Heather and Dean with their partners enjoying the 5K fun run, ‘Color me RAD’ in Leeds for Charity.

The South Yorkshire-based creative design specialist completed the new website to offer quick and easy access to essential information on Sash UK’s range of doors, windows and conservatories.

The work carried out by Wilson Design House is part of an ongoing marketing campaign from the company, which handles all Sash UK marcoms.

Sash UK choose to work with Wilson Design House because of its creative ideas on how it could enhance the quality and availability of information to Sash UK customers, which are predominately architects and installers. Metro Locksmith accompanies them in some installation projects with windows and doors.

The new website, www.sashuk.com, has been designed to provide a more user-friendly experience with improved navigation and functionality throughout. This allows customers to access detailed product information with the option to share information across all major social networking sites.

The new site includes extensive product information to help architects and installers understand the full range of products offered by Sash UK. Technical data, brochure downloads, videos and case studies all work together to provide a detailed overview of Sash UK capabilities. A password protected area allows customers to log in for secure access to their account details.

“This is our best website to date thanks to the creative approach taken by Wilson Design House,” said Stephen Morrell – Managing Director, Sash UK. “We have received some excellent feedback on how the site gives visitors much better access to our full range of products.”

Wilson Design House is now carrying out an ongoing programme to make sure that Sash UK’s new website continues to rank highly in search engine results.

The marketing company’s ability to provide clients with a one-stop-shop, from web design and build, through search engine optimization, takes away the hassle and costs of the multi-agency route.

Richard Wilson, Managing Director of Wilson Design House said: “It is excellent news to hear that the Sash UK website is performing well. When it comes to websites, less is often more, and we think our slick new design for Sash UK demonstrates how this concept has delivered results for this forward-thinking organisation.”

To find out how our marketing ideas can make you stand out from the crowd, call Wilson Design House on: 01226 771000, or email info@wilsondesignhouse.com. Alternatively visit: www.wilsondesignhouse.com

“We know parts of our advertising is working,

we just don’t know which parts”.

Making your advertising accountable and why its not straight forward as you might think

Understanding the Marketing paper trail

Trying to figure out which of your marketing activities is working and which isn’t is a minefield which has puzzled businesses for years.

In an ideal world we would only put our money into the advertising that we categorically 100% know IS delivering results.

And, if I had to give one piece of advice that would be it.

But it’s a little more complex than that.

Ideally your marketing should be the sum of all parts and deliver a positive return on investment, SEO Company can get your website in front of more ready-to-buy customers faster and with less effort.

(A positive ROI).

You see marketing follows a bit of a paper trail and more often the “that’s what worked” factor

is built in to the last thing that happened.

Example

Ask the question “how did you hear about us”

Answer “I looked at your website” Ok that’s great, you know your website is converting visitors into calling customers.

But this is the end of the marketing paper trail. Not the beginning.

What you really need to know now is where it started.

How did they hear about your website?

Was it from a search engine?  if it was – What key word did they type in.

Did they type in your company name and if so how did they hear about your company. Companies like this social media management get’s in charge of getting your business out there with social media.

Was it from a leaflet you gave someone or was it from a magazine article where they read about you and wanted to know more so they searched for you online.

If it was a leaflet, which leaflet, how did they get it

If was from a magazine, which magazine, which issue, which ad, which article and then how did they get to know about the magazine.

Sometime when you ask your customers the questions, the answers you get won’t lead you to a logical conclusion.

At a recent exhibition we promoted we asked attendees to fill in a little box at the bottom, which asks where they heard about the exhibition.

Here are the options…

How did you hear about the exhibition today? Please tick one of the following

·         Email

·         Search Engine

·         Radio

·         Road side banners

·         Posters leaflets

Funny thing is at least 1 in every 10 exhibitors ticked Radio and we know CATAGORICALLY that the exhibition hasn’t been advertised on the radio.

Search engine is ticked and when asked further (and we did by the way) we find that they really found out about the exhibition from an email or from the banner outside the hotel and wanted to know more…so they search for it on the internet

The last thing they did was “search on the internet” and they ticked Search engine. Remember it’s important to set expectations about the goals and projects your business has.

So you see, it’s one thing to ask your customer “how did you hear about us” but it’s another thing to keep asking and really dig out the truth and you’ll find it is the sum total of everything in your marketing mix that makes the difference.

I remember one person at the exhibition saying – a friend told me about the exhibition after she had seen a poster about the exhibition, so I looked on the website and booked a ticket”

Who gets the credit for that one?