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Sash UK website launchThe South Yorkshire-based creative design specialist completed the new website to offer quick and easy access to essential information on Sash UK’s range of doors, windows and conservatories.

The work carried out by Wilson Design House is part of an ongoing marketing campaign from the company, which handles all Sash UK marcoms.

Sash UK choose to work with Wilson Design House because of its creative ideas on how it could enhance the quality and availability of information to Sash UK customers, which are predominately architects and installers. Metro Locksmith accompanies them in some installation projects with windows and doors.

The new website, www.sashuk.com, has been designed to provide a more user-friendly experience with improved navigation and functionality throughout. This allows customers to access detailed product information with the option to share information across all major social networking sites.

The new site includes extensive product information to help architects and installers understand the full range of products offered by Sash UK. Technical data, brochure downloads, videos and case studies all work together to provide a detailed overview of Sash UK capabilities. A password protected area allows customers to log in for secure access to their account details.

“This is our best website to date thanks to the creative approach taken by Wilson Design House,” said Stephen Morrell – Managing Director, Sash UK. “We have received some excellent feedback on how the site gives visitors much better access to our full range of products.”

Wilson Design House is now carrying out an ongoing programme to make sure that Sash UK’s new website continues to rank highly in search engine results.

The marketing company’s ability to provide clients with a one-stop-shop, from web design and build, through search engine optimization, takes away the hassle and costs of the multi-agency route. Are you missing out on organic traffic that could be turning into new customers? Sacramento SEO is the reverse engineering of Google’s search algorithm to help increase chances of a website’s ranking in search results. Find the best ADA compliance Boston services.  Your business can start making your site accessible to users everywhere. That proactive approach can help your company not only grow but also emphasize its commitment to serving users everywhere.

Richard Wilson, Managing Director of Wilson Design House said: “It is excellent news to hear that the Sash UK website is performing well. When it comes to websites, less is often more, and we think our slick new design for Sash UK demonstrates how this concept has delivered results for this forward-thinking organisation.”

To find out how our marketing ideas can make you stand out from the crowd, call Wilson Design House on: 01226 771000, or email info@wilsondesignhouse.com. Alternatively visit: www.wilsondesignhouse.com

“We know parts of our advertising is working,

we just don’t know which parts”.

Making your advertising accountable and why its not straight forward as you might think

Understanding the Marketing paper trail

Trying to figure out which of your marketing activities is working and which isn’t is a minefield which has puzzled businesses for years. In an ideal world we would only put our money into the advertising that we categorically 100% know IS delivering results. And, if I had to give one piece of advice that would be it.

But it’s a little more complex than that. Find a quality SEO in Milwaukee WI to help get your business online exposure. Ideally your marketing should be the sum of all parts and deliver a positive return on investment, SEO Company can get your website in front of more ready-to-buy customers faster and with less effort, that’s why SEO company in Delhi ans their team always work passionately and deliver the best to their clients!

(A positive ROI).

You see marketing follows a bit of a paper trail and more often the “that’s what worked” factor is built in to the last thing that happened.

Example

Ask the question “how did you hear about us” Answer “I looked at your website” Ok that’s great, you know your website</span? is converting visitors into calling customers. But this is the end of the marketing paper trail. Not the beginning. What you really need to know now is where it started.

How did they hear about your website? Was it from a search engine?  if it was – What key word did they type in. Did they type in your company name and if so how did they hear about your company. Companies like this  social media management get’s in charge of getting your business out there with social media. Was it from a leaflet you gave someone or was it from a magazine article where they read about you and wanted to know more so they searched for you online. If it was a leaflet, which leaflet, how did they get it. If was from a magazine, which magazine, which issue, which ad, which article and then how did they get to know about the magazine. Sometime when you ask your customers the questions, the answers you get won’t lead you to a logical conclusion.

At a recent exhibition we promoted we asked attendees to fill in a little box at the bottom, which asks where they heard about the exhibition. Here are the options…

How did you hear about the exhibition today? Please tick one of the following

·         Email

·         Search Engine

·         Radio

·         Road side banners

·         Posters leaflets

Funny thing is at least 1 in every 10 exhibitors ticked Radio and we know CATAGORICALLY that the exhibition hasn’t been advertised on the radio.

Search engine is ticked and when asked further (and we did by the way) we find that they really found out about the exhibition from an email or from the banner outside the hotel and wanted to know more…so they search for it on the internet

The last thing they did was “search on the internet” and they ticked Search engine. Remember it’s important to set expectations about the goals and projects your business has.

So you see, it’s one thing to ask your customer “how did you hear about us” but it’s another thing to keep asking and really dig out the truth and you’ll find it is the sum total of everything in your marketing mix that makes the difference.

I remember one person at the exhibition saying – a friend told me about the exhibition after she had seen a poster about the exhibition, so I looked on the website and booked a ticket”

Who gets the credit for that one?

 

Pregnancy Photograph

So last time we talked about varying the height at which you take your photos, this time I want to talk about light. Light will make or break your photos. Photography literally means to write with light.

So what is good light? Well that’s too much to discuss in one article – but we can make a start with texture, dimension and shape. I can demonstrate that easily.

All you need is an egg, an egg cup, a torch and a room you can turn the lights out in. Place the egg in the egg cup, turn on the torch and turn out the lights! Shine the torch straight ahead at the egg. You’ll see it looks flat, like it’s been cut out of paper and stood up – it’s totally 2 dimensional – that’s bad light…and where is the flash on your camera? Pretty much where the torch is – shining straight ahead. Now move the torch to the left, or right – and maybe up a bit. See the shadows start to form on one side and highlights on the other – moving the light source starts to give that texture, dimension and shape we’re looking for. So next time you’re taking a picture of a friend or loved one, try turning that flash off and positioning them near a window – get the light coming in from the same angle as where you moved that torch and get some well lit portraits.

And remember – have fun!

Niel Stewart, Photographer

Beemers and Bracers

Beemers and Bracers

Sash Box Update

Sash Box Update

We put our origami skills to the test and created a bespoke promotional box for Sash UK. The box will contain various literature, a pen and a USB Flash drive. Breaking away from their usual branding we have gone for a bold Banksy inspired illustration style. Watch this space for the finished product…