‘Tis the season and one brand that screams festivity is of course Coca-Cola. For many of us the famous Coca-Cola Trucks signify the start of Christmas, but Coca-Cola’s Christmas advertising journey began way back in the 1920’s. Coca-Cola, in fact gave us the Santa Claus that we all know and love today.

The Coca-Cola story began in 1896 when pharmacist John Pemberton first made up the mixture at Jacobs Pharmacy. The name Coca-Cola was written down by his bookkeeper Frank M Robinson, it was then that one of the worlds most recognisable trademarks was born. Here we look at Coca-Cola’s Christmas advertising journey and how it began…

Coca-Cola Santa

Santa has been appearing in Coca-Cola adverts in magazines since the 1920’s, it wasn’t until 1931 when illustrator Haddon Sundblom was commissioned to create an illustration of Santa, that the jolly, red-suited, white-bearded Santa Clause was born. Sundblom took inspiration from Clement Clark Moore’s poem “A Visit From St. Nicholas” (“’Twas the Night Before Christmas”), and it’s this image of Santa that we have all come to know and love today.

Sandblom created his final version of Santa in 1964 and since then, the Coca- Cola Santa image has been based on these original illustrations.

It’s often said that Santa wears a red coat because of Coca-Cola, but he had appeared in red, amongst other colours before Coca-Cola’s Santa illustrations were created.

The Coca-Cola Santa first appeared animated in 2001 in a TV advert and was based on Sandblom’s illustration.

Holidays are coming

It was in 1995 that the famous Coca-Cola trucks, first made their journey onto our TV screens. The iconic illuminated trucks appeared decorated with the image of Santa Claus on the side, driving in convoy through the snow. The theme song ‘Holidays Are Coming’ has also featured in their adverts since the 1990’s. For many of us the arrival of the Coca-Cola trucks signifies the start of Christmas. As well as appearing on our TV screens, the Coca-Cola trucks appear at 46 locations around the UK. The trucks annual Christmas tour is now underway and at each stop friends and family can have their photo’s taken with the trucks. Last year 50,000 official photo’s were taken with the truck.

Coca-Cola Facts

• The Coca-Cola bottle is 100 years old
• In the first year, just nine glasses of Coca-Cola were sold a day
• Coca-Cola was first sold for 5 cents per glass
• There are 1.9 billion servings of Coca-Cola Company products sold every day

Have you ever clicked on an internet search result to find the text is too small and you’re having to zoom in and out to read the content? It can be a little frustrating can’t it?

More and more people are now using mobile phones to view and search the web, so it’s a good idea to make sure your website is mobile friendly.

Your customers will find a mobile friendly site easy to use with little need for awkward rotating and zooming, allowing them to enjoy browsing, they’ll probably stay on your website longer too.
Did you know that if you’re website is mobile friendly and has mobile friendly pages, it is ranked higher in Google search results? You can check to see if your website is mobile friendly by entering your site at:

https://www.google.co.uk/webmasters/tools/mobile-friendly/

We talked about responsive websites in our last edition, where the website will automatically adjust depending on the device you’re viewing it from, be it a laptop, tablet or mobile phone. All the websites we design and develop are now designed with future-proofing in mind, they are all responsive and mobile friendly.

If you’ve got a website you would like us to take a look at or are thinking of having a new website give us a call on 01226 771000, we’d be happy to offer our expert advice.

I would just like to clarify something regarding the photo of me in our latest ‘Up Front’ newsletter as it seams to have tickled a few of you out there.

I am in actual fact stood on the staircase looking over the banister and not, knelt on the floor, hiding under my deck, sat on a small chair at my desk or modelling for a magazine. 😀

If you haven’t yet seen our new Newsletter, click the link below and let us know what you think.

> Download Newsletter

Hope you enjoy it, Dean 🙂

Since we have moved we are having a little issue with our internet connection. So, if you have sent us an email and we have not answered, please bear with us. Our emails and internet connection keeps dropping and we are trying our best to get back online.

Your business’s electrical box is an essential part of your business’s electrical system and it is sometimes necessary to open it up to reset or repair the controls on your power supply. If you do not want to risk damaging your electrical components, it is best to call an electrician like this Darian electrician to open your business’ box and fix your circuit issues for you in a safe manner that does not damage your existing wiring in your store.

Do not attempt to open your own fuse box without the help of electrical contractors if you are unfamiliar with electricity and understand that it can be dangerous to do so if not done correctly or if you are unsure if the power has been turned off because when you turn on a switch it is automatically 120 volts and the last thing you want is to become a victim yourself or an injury.

Electrical repair problems can be very costly especially if you try to fix them yourself because you run the risk of creating an even bigger mess in the process or worse you can hurt someone accidentally while trying to fix the electrical problem, it’s always best to call in a professional for electrical repair, like this one here.

If you are having problems that are related to the power service within your building then it may be a good idea for you to have a technician come and look at your electric box. You may have seen corrosion or rust around the plug sockets in your business and most likely this is the unit that controls the distribution of electricity within your business power circuit panel, you will either see a fuse or a circuit breaker depending on whether your consumer unit is single-phase three-pins or three-phase five-ways. Wiring devices such as Rewirable Circuit Breakers – RCDs might also be installed in a distribution (consumer) board to provide additional safety for your staff and the general public in case of electrical faults to that outlet or simply to isolate a “faulty” piece of equipment for a planned service or maintenance visit.